The presence of market research online communities (or MROCs) has shown steady growth over recent years. Like most technology-based solutions, adoption takes time.
Gartner, the leading research and advisory company. claim that ‘70% of online communities fail’. When Googling, you keep finding this claim has everywhere – it just seems to have proliferated. But, is it fair? We question this…
At conferences, I’ve heard speakers say that you must have an online community – a MROC, market research online community, as they are often called. That’s fine, but there’s no point trying to build an online community if it doesn’t achieve its objective or fails.
MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
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