The presence of market research online communities (or MROCs) has shown steady growth over recent years. Like most technology-based solutions, adoption takes time.

Gartner, the leading research and advisory company. claim that ‘70% of online communities fail’. When Googling, you keep finding this claim has everywhere – it just seems to have proliferated. But, is it fair? We question this…

At conferences, I’ve heard speakers say that you must have an online community – a MROC, market research online community, as they are often called. That’s fine, but there’s no point trying to build an online community if it doesn’t achieve its objective or fails.