In the mid-1990s, PowerPoint suddenly became the way to present market research data. It replaced a variety of clumsy alternatives saving time and money and improving quality. But, little has changed in that time. Until, that is, relatively recently as products such as Dapresy, DataDynamic and MarketSight have come on to the scene..

Choice is a fine thing until there is too much choice and you can’t decide whether there is a benefit in spending more or less money on something. With market research survey data, there are an increasing number of options available which allow you to share information with your clients or colleagues. So, first of all, let’s take a look at the options available and then consider which option may be best for a particular project.