Learning how to get the most from online communities can take time. This webinar will fast-track you to achieving effective online communities which produce rich data.
We cover the following topics:
- The benefits of Online Communities (MROCs) vs. traditional market research methods
- What Online Communities offer that traditional market research does not
- Examples of how Online Communities can be used to the advantage of various departments within an organisation
- The importance of choosing a platform that is user friendly and can be customised in real-time
- Analysis of data from Online Communities
- How Integration of Online Communities can be used in conjunction with Social Listening, enabling a virtuous cycle of customer insights