COMMUNITIES247: AN ADVANCED PLATFORM FOR CONNECTING WITH YOUR CUSTOMERS
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WHAT IS AN ONLINE COMMUNITY?
Discover what customers think to get real insights
Managing online communities demands the right tools. A community can be comprised of tens, hundreds or thousands of participants. An online community gives you the ability to connect with users of your products and services to gain true insight into their opinions and motivations. You can achieve this by using a variety of techniques within one platform, giving participants a number of ways to give you feedback. You can also reward community members with offers, prizes or other remuneration. An online community, which is well managed, can give you so much more!
HAVING ALL THE TOOLS NEEDED FOR A SUCCESSFUL COMMUNITY
Keep your community engaged and active with the right tools
For a successful community, you need a range of tools that allow you to interact with your participants. Communities247 has all the tools you need. These include:
- Chat groups
- Interactive bulletin boards
- Photo or video diaries
- Poll questions
- Surveys with integration of your preferred survey tool
- One-to-one engagement
MANAGE YOUR COMMUNITY EFFECTIVELY
Everything you need to look after your panellists
To manage your community effectively, you need a complete set of tools to add and remove members of the community. You need tools to view the activity of members and to send reminders as well as the ability to encourage and engage with participants, sometimes on an individual basis. Communities247 has all these tools as well as having an adaptable system for offering rewards and incentives for participation. The platform also allows you to brand your community as you choose.
For a successful community, it is important to build trust and a real community spirit. Our blog article and webinar give you some valuable insight that will help you if you are new to running online communities.
FIND OUT MORE FROM AN ONLINE COMMUNITY
Get better insights than other qualitative research methods
Online communities have shown that they offer more than traditional qualitative research. Traditionally, one-to-one interviews, focus groups or group discussions have formed the basis of qualitative research. An online community opens up the possibility of working with your participants in a variety of ways rather than just one. Further, you can make use of social media tools such as photo and video sharing.
‘One loud voice’ is less likely to dominate group discussions. The community moderator is able to choose the right way to produce the most insightful feedback.
You can spend more time analysing the data collected and gaining insights. There is no need for transcriptions as data is instantly downloadable. If you wish, you can then use text analysis methods and tools.
GET STARTED QUICKLY AND WITH MINIMAL INVESTMENT
Communities247 provides a low entry price
Communities247 is easy to use. Most of the tools within the platform are intuitive to use. We include a free online session to help you get started, but launching your community within 24 hours of taking a licence is easily achievable.
Unlike most online community platforms, you do not need to guarantee a steady stream of work. You can sign up for one community for as little as one week, reducing your risk and find out for yourself how an online community can benefit you and your clients. You can grow with Communites247 as your business grows.
LEARN FROM OUR EXPERIENCE
If you’re new to online communities, we’re here to help
Running your first online community can seem like a leap into the unknown. It’s true to say that getting the most from an online community takes good moderation skills and a thoughtful approach to what you carry out. Help, however, is at hand. If you need advice on what programme to feed your valuable participants, we are here to help.
We have a range of good material and advice to help you get started. You might want to start with this blog article or our webinar which discusses best practices. If you have more detailed questions, just ask us for our advice.
MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.