Market research software: why we do what we do
Some things that make MRDC Software different
A brief history of MRDC and its market research software
We are more about the future than the past, but we do draw on years of experience in the market research software field. We offer a range a products for data collection, data analysis, tabulations and data reporting. Our survey tools are suitable for different levels of users.
MRDC started in 1993. The company was formed by Phil Hearn and Sonja Rose. In its early days, the company focused on selling its leading scripting tabulation software, MRDCL, and providing data analysis services. We are members of ESOMAR and subscribe to the highest standards of market research.
By 2000, MRDC was branching out into automated reporting. In the next ten years, we added other leading products to our portfolio.
Our more recent step into the future is to focus on providing online dashboards for all quantitative market research projects. Importantly, being able to merge data from research and non-research sources helps to elevate the role of market research .
MRDC places a high importance on productivity from market research software
There are an overwhelming number of products available in the market research software market.
Having software that ‘can’ do things is not always good enough, in our view. For this reason, we place a high degree of importance in the productivity of our software users.
If we are honest, it surprises us at MRDC that more business owners do not spend more time looking at the productivity achievable with software.
We focus a lot of our software development on how easily, how quickly, how safely and how smoothly you can deliver to your clients.
Market research software solutions and ideas that MRDC offers
The days of using one market research software product for all your market research are far less common. In other words, there is an increasing need to use different products and tools to optimise your service. In addition, clients may have their own demands.
Therefore, it is important that you use software that links to other tasks and processes smoothly.
Using software that doesn’t link to other processes is dangerous, in our view. You need to be in a position to respond to market demands and move surveys or data to whatever platform wins you most business.
In all, at MRDC, we design our products to facilitate using data where you need it because being able to push data to other software is increasingly important.
MRDC wants to work with companies that are a good fit
It’s easy to subscribe to software online and then find it’s not quite what you want. Have you made that mistake?
Firstly, we think it is important that the software products you buy from us are a good fit. Having good solutions that work for you is important to your success.
Secondly, we do not believe we are good fit for every company even though we have a wide range of products.
So, Let’s discuss what you want and what your problems are so that we can see if we have the right solution for you. Contact us now!
