With over a hundred crosstab software packages, including QPSMR, available to the insights and market research business, choosing if and when to upgrade to a powerful tab software product like MRDCL is a tough decision.

Qualtrics is undoubtedly a market-leading online software platform for the market research and insights industry. However, although it has a big user base, it doesn’t mean it is the right tool or, indeed, offers the best value. Qualtrics was acquired by the monolithic SAP in 2019, leading to increased pricing and, as far as one can tell, a drift away from medium-sized businesses providing market research services. So, how does Snap compare with Qualtrics?

There’s an unspoken argument in the world of market research software. Which is better? Software that is driven by commands, usually known as scripting, or software driven by easier to use, menu driven systems, usually known as a GUI (pronounced goo-ey) or graphical user interface software.

There are only a handful of software programs that serve the market research and insights business so that users can produce cross-tabulations (or crosstabs as they are often called) using a powerful scripting language – Quantum, MRDCL, and Merlin are three of a small bunch, although MRDCL is the only one actively and continuously developed in recent years.