SNAP: A COMPLETE SYSTEM FOR ONLINE OR CAPI SURVEYS THROUGH TO ANALYSIS AND REPORTING
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Full of features yet simple and logical to use
Who is an ideal Snap user? The answer is a difficult one to answer as Snap is rich in features and has a wide user base ranging from specialist research agencies to teams that run one survey per year. There are two reasons why Snap is a good fit for such a wide market. Firstly, it is rich in features so that you can handle complex surveys, but, at the same time, it is intuitive to use, making it easy for non-specialist teams to run surveys and get feedback when it is needed. But, that’s not all – you will find Snap affordable and offer more than just data collection.
Getting far more for your money
If you are looking to purchase online survey software, you will almost certainly have tried or considered one of the free or low cost systems available. Indeed, if such systems do what you want, why would you pay for a system like Snap? So, what does Snap offer? There are five key differences:
Get results from surveys in the form you and your clients need
Whilst Snap covers a complete set of tools to allow you to produce attractive questionnaires that will encourage people to complete your surveys, Snap comes with a lot more. Snap gives you the ability to crosstabulations, counts, charts as well as smart reports. Smart reports mean that you can automate reports, which can, for example, have recommendations based on the data produced. These powerful features mean you can offer more actionable data. Further, Snap can be linked to and from other systems to update customer databases to connect to CRM systems or other business systems.
Making it easier to launch your surveys
Some of the higher-priced online survey platforms are driven by scripting. Scripting means that you need highly skilled specialists to prepare questionnaires. Some systems appear to be driven by an easy-to-use user interface, but need scripting for everyday tasks like inputting questions and their texts. With Snap, there is no complex to learn. You can work on your survey on the first day you use Snap. Scripting may offer some short-cuts for complex, high-volume agencies or big, repetitive questionnaires, but scripting needs high skill levels, careful checking and a higher risk of errors. In short, scripting questionnaires, benefits a minority of people carrying out surveys. Snap will do what you want more easily.
Paper . CAPI . CAWI . Scanning
Snap gives complete freedom in how you collect your data. Firstly, data can be collected on any device from a PC or laptop to a mobile phone. You can even have different versions of your questionnaire for each device – for example, images or long texts may not be appropriate if someone completes a survey on a phone. Secondly, Snap offers true multi-mode data collection. Whereas some systems store multi-mode surveys asynchronously, with Snap you can have the same survey using paper, CAPI (computer-assisted paper interviews), CAWI (computer-assisted web interviews) or through scanning and your data will completely compatible and aligned without any recoding necessary.
Integrating with other systems effortlessly
In the past, surveys finished with providing analysis and reports. Nowadays, systems need to be connected, so that the transfer of data between different users of the data and different companies is as easy as possible.
Snap contains all the tools you need to connect to both market research industry standards as well as business data systems. This means you can import and export data from/to platforms typical used in market research such as Triple-S, SPSS and Excel, but you can also link from and to databases to use respondent information or to pass data or alerts back to a database or other monitoring systems. Snap can be used as a complete system, but it is not an isolated system.