Evaluating any market research software package whether it is for CAPI, CATI, CAWI, crosstabs, reporting or any other task is not easy.
Deciding what is best for your business will need to take into consideration functionality and, of course, pricing, but it is easy to neglect support and productivity and, perhaps, promote aesthetic things such as look and feel.
This guide is to highlight the things that are important and to help to give a structure to the evaluation process.
