Webinar – What is important when conducting CATI

Our webinar, What is important when conducting CATI (running time: 52 minutes), questioned the importance of CATI (Computer Assisted Telephone Interviewing) in modern market research. Around 17% of global revenue spend in market research is conducted using CATI, a higher percentage than many perceive.

Webinar content

The webinar looked at where CATI is the right tool for and what type of software works best for buyers of CATI software. The key decisions in choosing the right CATI software fall into five key drivers:

Scripted CATI surveys vs surveys built using a GUI (graphical user interface)/menu driven system
Software that handles CATI only vs CATI plus analysis and reporting + handling of other survey types
Full supervisor function vs limited/no supervisor function
The level spending needed on hardware
The actual cost of the CATI software itself

After this analysis, a demonstration of QPSMR CATI showed how CATI surveys are handled using an easy-to-use software system that needs less investment in hardware than most other systems

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