Evaluating any market research software package whether it is for CAPI, CATI, CAWI, crosstabs, reporting or any other task is not easy.

When deciding what is best for your business, you will need to take into consideration functionality and, of course, pricing, but it is easy to neglect support and productivity and, perhaps, pay too much attention to aesthetic things such as look and feel.

In this guide Phil Hearn gives a break down on each of the areas that need to be looked at and taken into consideration making the task a more manageble one.

If you would like to read a full blog on this subject then click here or maybe you would like to watch the webinar, if so click here