We have this very short guide available as choosing the software you use and considering changes are never easy decisions. However, increasingly, technology is driving market research. It is, therefore, essential to make the right software decisions and find the right companies that fit best with your needs.

This guide raises some questions you should ask yourself about market research software if you run a business. When using the guide, try to quantify the cost benefits as it can help to focus your mind. Even if your costings are ‘best guesses’, these can guide you to the right decisions. It can sometimes help to complete this task in the three ways – with an optimistic outlook, with a realistic outlook and with a pessimistic outlook as this can help to direct you more clearly. After doing this, if you think it helps, feel free to contact us to discuss your thoughts in a free consultancy session.