As a seller of software for market research, you might think it is difficult for me to be objective in offering advice to potential buyers about what matters most in that purchase decision.
Ease of use, functionality and cost are probably the three main drivers for purchasing any software. In my view, most CATI (Computer Assisted Telephone Interviewing) software packages fail on at least one of these criteria…
Rim weighting is a technique commonly used to weight market research data to known targets – e.g. age groups, regions and gender. The technique will allow you to independently weight data to each variable (question).
If you are considering purchasing MRDCL, you will likely ask yourself: Why is MRDCL more expensive than many other tabulation software packages? And is it worth the expenditure? The honest and simple answer to those questions, in my opinion, is that it depends on your goals and skills you have or plan to have.
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer-assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all pose different wants and needs.
Evaluating any market research software package whether it is for CAPI, CATI, CAWI, crosstabs, reporting or any other task is not easy. Deciding what is best for your business will need to take into consideration functionality and, of course, pricing…
The CATI market has clearly shrunk in recent years with the advent of cheaper and faster online surveys. Telephone surveys of the past are often now conducted online. There are few new products in the CATI software market, but…
What you get when you buy a software licence in the market research industry will vary from supplier to supplier. Some online subscription services give you nothing more than the right to use the software, others will ….
When it comes to choosing the right crosstab software, there are an enormous number of choices. Do you choose Quantum, MRDCL, Merlin, mTAB, Wincross , QPSMR, Snap, SPSS or one of 100 or more other solutions?