Market research software products have expanded over the last 25 years to cover online surveys, tabulations (crosstabs), reporting, online dashboards, CATI, CAPI, paper surveys, online communities, social listening, text analytics, automated reporting, automated coding, text processing and analysis, dashboards and, more recently, AI.
There are many market research tabulation or crosstab software packages available, but few handle tables from tracking studies as well as MRDCL. Tracking studies ..usually become easier to manage… however, the data processing, tabulations and reporting often present problems.
My previous two articles on rim weighting, target weighting and effective sample sizes have led to several people communicating with me. Our free rim weighting calculator has now been sent to over 200 individuals or companies. Now, we dig deeper.
As a seller of software for market research, you might think it is difficult for me to be objective in offering advice to potential buyers about what matters most in that purchase decision (continued from Part 1).
As a seller of software for market research, you might think it is difficult for me to be objective in offering advice to potential buyers about what matters most in that purchase decision.
Ease of use, functionality and cost are probably the three main drivers for purchasing any software. In my view, most CATI (Computer Assisted Telephone Interviewing) software packages fail on at least one of these criteria…
Rim weighting is a technique commonly used to weight market research data to known targets – e.g. age groups, regions and gender. The technique will allow you to independently weight data to each variable (question).
If you are considering purchasing MRDCL, you will likely ask yourself: Why is MRDCL more expensive than many other tabulation software packages? And is it worth the expenditure? The honest and simple answer to those questions, in my opinion, is that it depends on your goals and skills you have or plan to have.
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer-assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all pose different wants and needs.
Evaluating any market research software package whether it is for CAPI, CATI, CAWI, crosstabs, reporting or any other task is not easy. Deciding what is best for your business will need to take into consideration functionality and, of course, pricing…