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How to analyse and report on a tracking study

If you have data that you want to track over time, handling the analysis and reporting efficiently, is going to be important. Tracking studies are used in market research, marketing and other fields measuring performance. It is crucial that an efficient system in is place to handle the analysis and reporting of a tracking study. A poorly organised tracking study may take as much as 20 times as much staff time to carry out as a well organised study.

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Why MRDCL for crosstabs / tabulations?

MRDCL is one of a few software products that allow data processing professionals to efficiently produce volumes of crosstabulations, crosstabs, tabulations, tables or whatever you call them using a scripting language. While hundreds of software products are available for market research and surveying businesses, there are few scripted tabulation software programs.


Is MRDCL the only replacement or alternative to Quantum?

If you are looking for a replacement or alternative to Quantum, you will find that there are very few options. Quantum was for many years the number one software package for market research batch tabulations using a scripting language, but it has effectively been retired as it does not run under modern versions of Windows and is no longer advertised on the owner’s website.

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5 reasons to choose Snap instead of Qualtrics

Qualtrics is undoubtedly a market-leading online software platform for the market research and insights industry. However, although it has a big user base, it doesn’t mean it is the right tool or, indeed, offers the best value. Qualtrics was acquired by the monolithic SAP in 2019, leading to increased pricing and, as far as one can tell, a drift away from medium-sized businesses providing market research services. So, how does Snap compare with Qualtrics?

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How to upgrade from QPSMR to MRDCL

Upgrading from QPSMR to MRDCL to produce crosstabulations and survey analysis/reporting is not a decision you should make lightly. There is a considerable gulf between a program with a graphical user interface (GUI) and any programming or scripting language. This is true about all software, not just QPSMR and MRDCL.