For fun, I asked ChatGPT, “What are the top five motivations for a business to spend money?” Seconds later, ChatGPT came back with its answer. The top five were: “Operational Necessity”, “Revenue Generation and Growth”, “Efficiency and Productivity Improvements”, “Staying Competitive”, and “Risk Management and Compliance”.
Every software vendor likes to claim that their software platform is unique. If you will allow me to misuse (as so many people do) the word ‘unique’, I think it’s reasonable to say that Snap is more unique than any other online survey platforms (which are less unique!).
I am delighted that many in the market research arena consider MRDCL the premium product for crosstabs. I don’t think claiming we have enjoyed this position for about 20 years is overly boastful.
There are 1001 platforms for market research and survey analysis. Since 2020, we have made it easy for platforms to embed our MRDCL product as a white-label product, giving more or less unlimited capabilities in building variables and generating the most complex crosstabs.
If you have data that you want to track over time, handling the analysis and reporting efficiently, is going to be important. Tracking studies are used in market research, marketing and other fields measuring performance. It is crucial that an efficient system in is place to handle the analysis and reporting of a tracking study. A poorly organised tracking study may take as much as 20 times as much staff time to carry out as a well organised study.
MRDCL is one of a few software products that allow data processing professionals to efficiently produce volumes of crosstabulations, crosstabs, tabulations, tables or whatever you call them using a scripting language. While hundreds of software products are available for market research and surveying businesses, there are few scripted tabulation software programs.
There are 1001 platforms for market research and survey analysis. Since 2020, we have made it easy for platforms to embed our MRDCL product as a white-label product, giving more or less unlimited capabilities in building variables and generating the most complex crosstabs.
With over a hundred crosstab software packages, including QPSMR, available to the insights and market research business, choosing if and when to upgrade to a powerful tab software product like MRDCL is a tough decision.
I recently met someone who had collected a lot of marketing and market research data. I was asked whether it was better to prepare one or more PowerPoint presentations or to put the data into an online dashboard. As with most questions like this, the answer was “it depends”.
If you are looking for a replacement or alternative to Quantum, you will find that there are very few options. Quantum was for many years the number one software package for market research batch tabulations using a scripting language, but it has effectively been retired as it does not run under modern versions of Windows and is no longer advertised on the owner’s website.