Online data collection has become the most common methodology for most market research surveys around the world. However, in some countries, for example, in Asia Pacific, where we operate extensively, data collection online still represents less than 50% of all fieldwork.
Data reporting in market research is starting to change. We are emerging from a 20-year or so period where PowerPoint presentations have dominated into an era where online data visualisation can become the norm.
Online dashboards have come to the market research industry, but they are certainly not the norm for most projects. Market research will be in a better place once the key variables from EVERY market research project can be made available easily and inexpensively to research buyers.
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI, CAWI, CATI, tabulations, reporting and dashboarding all pose different wants and needs.
MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
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As leading suppliers of software in Asia Pacific, we have a team of sales, support and software developers at our offices in the Philippines. Please contact our sales executive in Manila for further help.