As leading market research software suppliers, we have noticed an increased demand by research buyers to access their survey data in recent years. This demand is not new. Back in the 1980s, Quanvert allowed researchers to produce crosstabulations from surveys quickly and easily.
Data reporting in market research is starting to change. We are emerging from a 20-year or so period where PowerPoint presentations have dominated into an era where online data visualisation can become the norm.
What features do you really need to run successful online surveys? Online survey software ranges in price from free to expensive with licences costing over $10,000 per year with additional fees for each interview ranging from nothing to $1 or more, but it’s important to consider what features matter.
If you’re serious about carrying out online surveys you will need to consider the 10 essential things described in this article. This is not intended as an exhaustive list – there may be other features that you need due to your own circumstances. However, in my opinion, these are a good starting point.
I recently met someone who had collected a lot of marketing and market research data. I was asked whether it was better to prepare one or more PowerPoint presentations or to put the data into an online dashboard. As with most questions like this, the answer was “it depends”. Both have their place as a way of reporting data, but the right solution for you may need some thought. So, what matters?
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MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
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