For fun, I asked ChatGPT, “What are the top five motivations for a business to spend money?” Seconds later, ChatGPT came back with its answer. The top five were: “Operational Necessity”, “Revenue Generation and Growth”, “Efficiency and Productivity Improvements”, “Staying Competitive”, and “Risk Management and Compliance”.
Every software vendor likes to claim that their software platform is unique. If you will allow me to misuse (as so many people do) the word ‘unique’, I think it’s reasonable to say that Snap is more unique than any other online survey platforms (which are less unique!).
There’s an unspoken argument in the world of market research software. Which is better? Software that is driven by commands, usually known as scripting, or software driven by easier to use, menu driven systems, usually known as a GUI (pronounced goo-ey) or graphical user interface software.
I am sometimes shocked to see how inefficiently some market research data processing tasks are carried out. Every business has some inefficiencies…
If you search for online survey software, you can wade through several pages to find different products. However, few of these offer mixed modes or multimode surveys. Ignoring the paid-for advertising, the first page of the search (using incognito mode in Google Chrome) at the time of writing this article gave me a choice of SurveyMonkey, Google Forms and Qualtrics.
Learning how to use a new software product can often be frustrating. At MRDC Software, we like to be up front and tell you just how much effort will be needed on your part to go through the familiarisation and learning process. In fact, what this guide will offer is a breakdown of the likely time taken to become familiar with software, the likely time to become proficient and the time it takes to become an expert…
If you type the title of this blog into ChatGPT, it will rightly tell you that the cost of software to handle your surveys may vary from a few hundred dollars to many thousands per year. With so many survey processing platforms available, choosing the one that meets your budget and gives you what you need at the right price is important.
As a software vendor, I am often surprised how focused buyers of market research software are on the cost of the software licence. I fully understand the desire to obtain the best price or a discount for longer term licences, but the question I am rarely asked is “how much will I need to invest in staff to leverage the power of the software?”
Choosing the right online survey platform to meet your needs is difficult as there are some big hitters out there, with prices ranging from free or almost free to high-ticket items. In this blog article, we explore the BIG EIGHT – things you should consider so that you can set your budget sensibly.
There are around 100 software solutions for collecting market research survey data online. Many of these 100 solutions have compelling reasons to choose them instead of one of the other 99 offerings. This guide explores the key questions you should ask yourself when choosing the right online survey software tool.
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MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
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