If you are handling a market research project that is being conducted in more than one country, you are not only likely to encounter language issues and dealing with many stakeholders, but the issue of managing data is probably an important consideration.
I am sometimes shocked to see how inefficiently some market research data processing tasks are carried out. Every business has some inefficiencies….
Let’s pretend you’re a Gold Card holder of a hotel chain and travel on business around Europe regularly. You’ve used the hotel chain for years and just book into their hotel wherever you travel…
If you have data that you want to track over time, handling the analysis and reporting efficiently, is going to be important. Tracking studies are used in market research, marketing and other fields measuring performance. It is crucial that an efficient system in is place to handle the analysis and reporting of a tracking study. A poorly organised tracking study may take as much as 20 times as much staff time to carry out as a well organised study.
Like a lot of computer-based tasks, data analysis and tabulations from market research surveys can be easy in many cases, but exponentially more time-consuming when things become more complex…
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