Triple-S was the first step in market research in the early 1990s to make surveys easily transportable from one platform to another. Triple-S was arguably ahead of its time. Thirty years later, transferring data from one platform to another becomes increasingly important each year. More clients want access to their data, and research agencies need to provide data access in different forms. And, of course, this needs to come cheaply, quickly and easily. So, how does QPSMR fit into this modern need?
If you want to produce crosstabs (or tables) from surveys, the software choices include QPSMR, Q-Research, Wincross, Tabx, mTab, SPSS, MarketSight, SurveyMonkey, Qualtrics and many more. This guide focuses on menu-driven/graphical user interface (GUI) products and evaluates what these nine products offer, exploring their focus and strengths.
I am often asked what is the best software for cross tabulations, tables, crosstabs or whatever you call them. There is a huge choice of products ranging from high end products like MRDCL, Merlin, Quantum down to some free basic tools – and not forgetting Excel. But, QPSMR is a serious contender, but is it the best fit for you?
We are frequently asked by potential clients whether QPSMR Insight or MRDCL is the most suitable product for their needs…
Although there has been a big movement to online surveys, CATI (computer assisted telephone interviewing) still has a big role to play in market research. The true cost of CATI software, however, is often overlooked.
As more and more market research surveys are conducted online, older technologies tend to stand still. Why? Because the software companies are racing to be leaders in the next big thing. This can leave a void meaning that older technologies don’t develop as much as they could.
Ease of use, functionality and cost are probably the three main drivers for purchasing any software. In my view, most CATI (Computer Assisted Telephone Interviewing) software packages fail on at least one of these criteria…
The CATI market has clearly shrunk in recent years with the advent of cheaper and faster online surveys. Telephone surveys of the past are often now conducted online. There are few new products in the CATI software market, but…
When it comes to choosing the right crosstab software, there are an enormous number of choices. Do you choose Quantum, MRDCL, Merlin, mTAB, Wincross , QPSMR, Snap, SPSS or one of 100 or more other solutions?
Security and data privacy continue to grow in importance. New laws in the EU under GDPR are designed to make care of personal data increasingly important to companies. Whilst there is an established and obvious need for data security with online surveys, there has arguably been less rigour with CATI surveys.