Upgrading from QPSMR to MRDCL to produce crosstabulations and survey analysis/reporting is not a decision you should make lightly. There is a considerable gulf between a program with a graphical user interface (GUI) and any programming or scripting language. This is true about all software, not just QPSMR and MRDCL.
Experienced users of QPSMR often wonder whether they should upgrade to MRDCL. Many of our customers have taken this route, but it needs careful consideration to understand the pros and cons of making such a decision. Indeed, you could argue that taking on MRDCL is not so much an upgrade as having better tools at your disposal to handle complex or time-consuming tasks.
If you type the title of this blog into ChatGPT, it will rightly tell you that the cost of software to handle your surveys may vary from a few hundred dollars to many thousands per year. With so many survey processing platforms available, choosing the one that meets your budget and gives you what you need at the right price is important.
One of the most widely used software packages in the market research and insights business is SPSS. Whether you love or hate it, most research agencies and most research or marketing departments of businesses worldwide will use SPSS.
An explanation of why MRDCL may or may not be the right replacement for Quantum. Hundreds of software platforms now produce crosstabulations (sometimes called crosstabs, tables or tabulations). However, there is a massive difference between what Excel and top-end tabulation software products like Quantum, MRDCL, and Merlin can produce in terms of crosstabs.
If you want to produce crosstabs (or tables) from surveys, the software choices include QPSMR, Q-Research, Wincross, Tabx, mTab, SPSS, MarketSight, SurveyMonkey, Qualtrics and many more. This guide focuses on menu-driven/graphical user interface (GUI) products and evaluates what these nine products offer, exploring their focus and strengths.
Crosstabs, survey analyses, call them what you will, are available in a vast number of software products. If you are looking for a top of the range crosstab software package, there are few choices. Here’s a comparison.
If you are considering purchasing MRDCL, one of the questions you are likely to ask yourself is why is MRDCL more expensive than many other tabulation software packages and is it worth the expenditure?
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI, CAWI, CATI, tabulations, reporting and dashboarding all pose different wants and needs.
Evaluating any market research software package whether it is for CAPI, CATI, CAWI, crosstabs, reporting or any other task is not easy. Deciding what is best for your business will need to take into consideration functionality and, of course, pricing…
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MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
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