For fun, I asked ChatGPT, “What are the top five motivations for a business to spend money?” Seconds later, ChatGPT came back with its answer. The top five were: “Operational Necessity”, “Revenue Generation and Growth”, “Efficiency and Productivity Improvements”, “Staying Competitive”, and “Risk Management and Compliance”.
Every software vendor likes to claim that their software platform is unique. If you will allow me to misuse (as so many people do) the word ‘unique’, I think it’s reasonable to say that Snap is more unique than any other online survey platforms (which are less unique!).
I am delighted that many in the market research arena consider MRDCL the premium product for crosstabs. I don’t think claiming we have enjoyed this position for about 20 years is overly boastful.
There are 1001 platforms for market research and survey analysis. Since 2020, we have made it easy for platforms to embed our MRDCL product as a white-label product, giving more or less unlimited capabilities in building variables and generating the most complex crosstabs.
MRDCL is one of a few software products that allow data processing professionals to efficiently produce volumes of crosstabulations, crosstabs, tabulations, tables or whatever you call them using a scripting language. While hundreds of software products are available for market research and surveying businesses, there are few scripted tabulation software programs.
There are 1001 platforms for market research and survey analysis. Since 2020, we have made it easy for platforms to embed our MRDCL product as a white-label product, giving more or less unlimited capabilities in building variables and generating the most complex crosstabs.
With over a hundred crosstab software packages, including QPSMR, available to the insights and market research business, choosing if and when to upgrade to a powerful tab software product like MRDCL is a tough decision.
I recently met someone who had collected a lot of marketing and market research data. I was asked whether it was better to prepare one or more PowerPoint presentations or to put the data into an online dashboard. As with most questions like this, the answer was “it depends”.
Upgrading from QPSMR to MRDCL to produce crosstabulations and survey analysis/reporting is not a decision you should make lightly. There is a considerable gulf between a program with a graphical user interface (GUI) and any programming or scripting language. This is true about all software, not just QPSMR and MRDCL.
Experienced users of QPSMR often wonder whether they should upgrade to MRDCL. Many of our customers have taken this route, but it needs careful consideration to understand the pros and cons of making such a decision. Indeed, you could argue that taking on MRDCL is not so much an upgrade as having better tools at your disposal to handle complex or time-consuming tasks.
ABOUT US
MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
UNITED KINGDOM
Meadow View House
Fordcombe Road
Fordcombe
Kent
TN3 0RT
T: +44 (0)7522 546187
E: sales@mrdcsoftware.com
ASIA PACIFIC
As leading suppliers of software in Asia Pacific, we have a team of sales, support and software developers at our offices in the Philippines. Please contact our sales executive in Manila for further help.
E: nikki.sunga@mrdcsoftware.com