If you have data that you want to track over time, handling the analysis and reporting efficiently, is going to be important. Tracking studies are used in market research, marketing and other fields measuring performance. It is crucial that an efficient system in is place to handle the analysis and reporting of a tracking study. A poorly organised tracking study may take as much as 20 times as much staff time to carry out as a well organised study.

Resolve is a new crosstabulation and charting product for market researchers and clients to analyse and report market research data. At first sight, this might seem like nothing new…