For fun, I asked ChatGPT, “What are the top five motivations for a business to spend money?” Seconds later, ChatGPT came back with its answer. The top five were: “Operational Necessity”, “Revenue Generation and Growth”, “Efficiency and Productivity Improvements”, “Staying Competitive”, and “Risk Management and Compliance”.
Every software vendor likes to claim that their software platform is unique. If you will allow me to misuse (as so many people do) the word ‘unique’, I think it’s reasonable to say that Snap is more unique than any other online survey platforms (which are less unique!).
I recently met someone who had collected a lot of marketing and market research data. I was asked whether it was better to prepare one or more PowerPoint presentations or to put the data into an online dashboard. As with most questions like this, the answer was “it depends”.
Qualtrics is undoubtedly a market-leading online software platform for the market research and insights industry. However, although it has a big user base, it doesn’t mean it is the right tool or, indeed, offers the best value. Qualtrics was acquired by the monolithic SAP in 2019, leading to increased pricing and, as far as one can tell, a drift away from medium-sized businesses providing market research services. So, how does Snap compare with Qualtrics?
What features do you really need to run successful online surveys? Online survey software ranges in price from free to expensive with licences costing over $10,000 per year with additional fees for each interview ranging from nothing to $1 or more, but it’s important to consider what features matter.
There’s one big difference between an online survey respondent and a respondent who is asked questions by an interviewer. If you are the respondent, you are on your own when the survey is online. This makes a huge difference…
If you type the title of this blog into ChatGPT, it will rightly tell you that the cost of software to handle your surveys may vary from a few hundred dollars to many thousands per year. With so many survey processing platforms available, choosing the one that meets your budget and gives you what you need at the right price is important.
There are around 100 software solutions for collecting market research survey data online. Many of these 100 solutions have compelling reasons to choose them instead of one of the other 99 offerings. This guide explores the key questions you should ask yourself when choosing the right online survey software tool.
If you’re serious about carrying out online surveys you will need to consider the 10 essential things described in this article. This is not intended as an exhaustive list – there may be other features that you need due to your own circumstances. However, in my opinion, these are a good starting point.
As leading market research software suppliers, we have noticed an increased demand by research buyers to access their survey data in recent years. This demand is not new. Back in the 1980s, Quanvert allowed researchers to produce crosstabulations from surveys quickly and easily.
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MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
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