In some ways, market research data processing has not changed in years. As an industry, we collect data, clean the data, analyse the data and deliver it in some form to clients.
Most software suppliers don’t like to face the fact that using most survey software for market research has problems. We have compiled the top ten issues that you may have to deal with because making a software purchase decision is not just about the functionality of the software.
I was going to call this blog article “Rethinking market research software expenditure”, but I thought it would be too easy to ignore. There is an ever-growing range of software available for various market research activities.
In our recent podcast, MRDC Software’s founder, Phil Hearn, talked with Yanti Nisro about how the coronavirus pandemic will affect market research in Indonesia and across the Asia Pacific region.
Nikki Sunga interviews MRDC Software founder, Phil Hearn, to find out his views. You can hear the full 50-minute interview here…..
Online dashboards have come to the market research industry, but they are certainly not the norm for most projects. Market research will be in a better place once the key variables from EVERY market research project can be made available easily and inexpensively to research buyers.
Tables, charts, PowerPoint reports, management summaries, interactive dashboards, live feeds, mobile data, emails containing a key figure – these are some of the many ways that market researchers communicate the results… But, has the industry changed … enough?
Gartner, the leading research and advisory company. claim that ‘70% of online communities fail’. When Googling, you keep finding this claim has everywhere – it just seems to have proliferated. But, is it fair? We question this…
I’ve worked in market research for over 40 years. It would be easy to jump to the conclusion that I am set in my ways and don’t like change. Actually, I am the opposite. However, I feel more comfortable about working in an industry with market researchers
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI, CAWI, CATI, tabulations, reporting and dashboarding all pose different wants and needs.