My company is both of a user of several software packages and a vendor of software packages. Whilst I have worked in the marketing and market research sectors for many years, I think this 7 Step Software Evaluation Approach works in any market. Carrying out effective software evaluations is important so that good business decisions are made.

If you typed the title of this blog article into Google, it might be fair to say that the question ‘How much does market research software cost?’ is too vague, but that doesn’t mean that there are a number of key question you can ask yourself to help you identify your real needs and to buy astutely.