My company is both of a user of several software packages and a vendor of software packages. Whilst I have worked in the marketing and market research sectors for many years, I think this 7 Step Software Evaluation Approach works in any market. Carrying out effective software evaluations is important so that good business decisions are made.
If you typed the title of this blog article into Google, it might be fair to say that the question ‘How much does market research software cost?’ is too vague, but that doesn’t mean that there are a number of key question you can ask yourself to help you identify your real needs and to buy astutely.
MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
Meadow View House
T: +44 (0)7522 546187
As leading suppliers of software in Asia Pacific, we have a team of sales, support and software developers at our offices in the Philippines. Please contact our sales executive in Manila for further help.