If you type ‘survey software’ into Google, you will be presented several alternatives – for example, Qualtrics, QuestionPro, SmartSurvey, SoGoSurvey, SurveyGizmo, SurveyMonkey, SurveyPlanet and SurveySparrow.
Online data collection has become the most common methodology for most market research surveys around the world. However, in some countries, for example, in Asia Pacific, where we operate extensively, data collection online still represents less than 50% of all fieldwork.
Completion rates for online surveys can drop dramatically if you do not adhere to a few simple rules. Some are connected to the software you use, but many are practical tips that will work with any software you choose. So let’s get started.
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer-assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all pose different wants and needs.
ABOUT US
MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
UNITED KINGDOM
Meadow View House
Fordcombe Road
Fordcombe
Kent
TN3 0RT
T: +44 (0)7522 546187
E: sales@mrdcsoftware.com
ASIA PACIFIC
As leading suppliers of software in Asia Pacific, we have a team of sales, support and software developers at our offices in the Philippines. Please contact our sales executive in Manila for further help.
E: nikki.sunga@mrdcsoftware.com