How QPSMR supports the increasing importance of data compatibility in market research
Triple-S was the first step in market research in the early 1990s to make surveys easily transportable from one platform to another. Triple-S was arguably ahead of its time. Thirty years later, transferring data from one platform to another becomes increasingly important each year. More clients want access to their data, and research agencies need to provide data access in different forms. And, of course, this needs to come cheaply, quickly and easily. So, how does QPSMR fit into this modern need?