One of the most widely used software packages in the market research and insights business is SPSS. Whether you love or hate it, most research agencies and most research or marketing departments of businesses worldwide will use SPSS.

An explanation of why MRDCL may or may not be the right replacement for Quantum. Hundreds of software platforms now produce crosstabulations (sometimes called crosstabs, tables or tabulations). However, there is a massive difference between what Excel and top-end tabulation software products like Quantum, MRDCL, and Merlin can produce in terms of crosstabs.

If you want to produce crosstabs (or tables) from surveys, the software choices include QPSMR, Q-Research, Wincross, Tabx, mTab, SPSS, MarketSight, SurveyMonkey, Qualtrics and many more. This guide focuses on menu-driven/graphical user interface (GUI) products and evaluates what these nine products offer, exploring their focus and strengths.

Crosstabs, survey analyses, call them what you will, are available in a vast number of software products. If you are looking for a top of the range crosstab software package, there are few choices. Here’s a comparison.

If you are considering purchasing MRDCL, you will likely ask yourself: Why is MRDCL more expensive than many other tabulation software packages? And is it worth the expenditure? The honest and simple answer to those questions, in my opinion, is that it depends on your goals and skills you have or plan to have.

Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer-assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all pose different wants and needs.

Evaluating any market research software package whether it is for CAPI, CATI, CAWI, crosstabs, reporting or any other task is not easy. Deciding what is best for your business will need to take into consideration functionality and, of course, pricing…

When it comes to choosing the right crosstab software, there are an enormous number of choices. Do you choose Quantum, MRDCL, Merlin, mTAB, Wincross , QPSMR, Snap, SPSS or one of 100 or more other solutions?