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Is it OK to weight my survey data?

You have successfully collected your survey data but the sample you have ended up with is not representative. “Should I weight my survey data?”, you might ask yourself. You might have 60% males and 40% females whereas you know you want a 50-50 split. The question you have to ask yourself is “is it OK to weight my survey data?”

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Is it important to have multimode survey software?

If you search for online survey software, you can wade through several pages to find different products. However, few of these offer mixed modes or multimode surveys. Ignoring the paid-for advertising, the first page of the search (using incognito mode in Google Chrome) at the time of writing this article gave me a choice of SurveyMonkey, Google Forms and Qualtrics.

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How much training is needed for MRDC’s products?

Learning how to use a new software product can often be frustrating. At MRDC Software, we like to be up front and tell you just how much effort will be needed on your part to go through the familiarisation and learning process. In fact, what this guide will offer is a breakdown of the likely time taken to become familiar with software, the likely time to become proficient and the time it takes to become an expert…

The biggest problems with scripted cross tabulations

There are only a handful of software programs that serve the market research and insights business so that users can produce cross-tabulations (or crosstabs as they are often called) using a powerful scripting language – Quantum, MRDCL, and Merlin are three of a small bunch, although MRDCL is the only one actively and continuously developed in recent years.