If you are handling a market research project that is being conducted in more than one country, you are not only likely to encounter language issues and dealing with many stakeholders, but the issue of managing data is probably an important consideration.
There are two types of hierarchical data encountered in market research. These are respondent-based hierarchies and data-based hierarchies. In practice, they are analysed similarly, but, more importantly, they need software capable of analysing hierarchically structured data.
If you type the title of this blog into ChatGPT, it will rightly tell you that the cost of software to handle your surveys may vary from a few hundred dollars to many thousands per year. With so many survey processing platforms available, choosing the one that meets your budget and gives you what you need at the right price is important.
As a software vendor, I am often surprised how focused buyers of market research software are on the cost of the software licence. I fully understand the desire to obtain the best price or a discount for longer term licences, but the question I am rarely asked is “how much will I need to invest in staff to leverage the power of the software?”
Choosing the right online survey platform to meet your needs is difficult as there are some big hitters out there, with prices ranging from free or almost free to high-ticket items. In this blog article, we explore the BIG EIGHT – things you should consider so that you can set your budget sensibly.
There are around 100 software solutions for collecting market research survey data online. Many of these 100 solutions have compelling reasons to choose them instead of one of the other 99 offerings. This guide explores the key questions you should ask yourself when choosing the right online survey software tool.
Security and data privacy continue to grow in importance. New laws in the EU under GDPR are designed to make care of personal data increasingly important to companies. Whilst there is an established and obvious need for data security with online surveys, there has arguably been less rigour with CATI surveys.
One of the most widely used software packages in the market research and insights business is SPSS. Whether you love or hate it, most research agencies and most research or marketing departments of businesses worldwide will use SPSS.
If you’re serious about carrying out online surveys you will need to consider the 10 essential things described in this article. This is not intended as an exhaustive list – there may be other features that you need due to your own circumstances. However, in my opinion, these are a good starting point.
An explanation of why MRDCL may or may not be the right replacement for Quantum. Hundreds of software platforms now produce crosstabulations (sometimes called crosstabs, tables or tabulations). However, there is a massive difference between what Excel and top-end tabulation software products like Quantum, MRDCL, and Merlin can produce in terms of crosstabs.