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The biggest problems with scripted cross tabulations

There are only a handful of software programs that serve the market research and insights business so that users can produce cross-tabulations (or crosstabs as they are often called) using a powerful scripting language – Quantum, MRDCL, and Merlin are three of a small bunch, although MRDCL is the only one actively and continuously developed in recent years.

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How much does market research software cost?

If you type the title of this blog into ChatGPT, it will rightly tell you that the cost of software to handle your surveys may vary from a few hundred dollars to many thousands per year. With so many survey processing platforms available, choosing the one that meets your budget and gives you what you need at the right price is important.