Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer-assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all pose different wants and needs.
Evaluating any market research software package whether it is for CAPI, CATI, CAWI, crosstabs, reporting or any other task is not easy. Deciding what is best for your business will need to take into consideration functionality and, of course, pricing…
When it comes to choosing the right crosstab software, there are an enormous number of choices. Do you choose Quantum, MRDCL, Merlin, mTAB, Wincross , QPSMR, Snap, SPSS or one of 100 or more other solutions?
ABOUT US
MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
UNITED KINGDOM
Meadow View House
Fordcombe Road
Fordcombe
Kent
TN3 0RT
T: +44 (0)7522 546187
E: sales@mrdcsoftware.com
ASIA PACIFIC
As leading suppliers of software in Asia Pacific, we have a team of sales, support and software developers at our offices in the Philippines. Please contact our sales executive in Manila for further help.
E: nikki.sunga@mrdcsoftware.com