Online surveys may have made conducting surveys easier, but survey analysis and reporting have undoubtedly become more complex. The reason? There is more choice about how researchers deliver findings and, consequently, buyers of research expect more flexibility. Resolve Premium, which we released early in 2021, offers a new alternative to the possibilities available.
As leading market research software suppliers, we have noticed an increased demand by research buyers to access their survey data in recent years. This demand is not new. Back in the 1980s, Quanvert allowed researchers to produce crosstabulations from surveys quickly and easily.
Switching your main tabulation software platform from Quantum to MRDCL is not an easy decision, even when there may be 101 compelling reasons. There is likely to be a concern about moving projects, particularly large or complex ones.
The real question is: ‘Is Resolve a unique survey analysis tool?’ Every market research software supplier wants to claim that its software is unique. Indeed, almost every business wants to claim that their product or service is unique. Of course, they rarely are unique. However, I am going to claim that Resolve is unique, and there are four BIG reasons. But, first, my claim.
It’s very easy to set up a system for data analysis and processing and never change it. As a company, one of the things we like to do once a year is to question how we do everything. This covers everything we can think of – how new sales leads are handled, how we manage purchase invoices and expenses, what each customer might think of us, how impactful our software developments are, etc
Every software package has problems or could be better. MRDCL is no exception. This will be true if you use MRDCL, Merlin, Quantum, Dimensions, or any tabulation scripting system. As a specialist software package for survey data processing professionals, it will likely present users with difficulties. So, what are the biggest problems you will encounter using MRDCL?
I am often asked what is the best software for cross tabulations, tables, crosstabs or whatever you call them. There is a huge choice of products ranging from high end products like MRDCL, Merlin, Quantum down to some free basic tools – and not forgetting Excel. But, QPSMR is a serious contender, but is it the best fit for you?
Resolve is a new crosstabulation and charting product for market researchers and clients to analyse and report market research data. At first sight, this might seem like nothing new…
In some ways, market research data processing has not changed in years. As an industry, we collect data, clean the data, analyse the data and deliver it in some form to clients.
Target weighting is a technique used in market research to scale a sample of respondents to a known or desired target or population. For example, you may have 40% males and 60% females but want 50% of both males and females. MRDC Software can provide you with a free working model in Excel to calculate the weights you need to apply and check your resultant effective sample size.
ABOUT US
MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
UNITED KINGDOM
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T: +44 (0)7522 546187
E: sales@mrdcsoftware.com
ASIA PACIFIC
As leading suppliers of software in Asia Pacific, we have a team of sales, support and software developers at our offices in the Philippines. Please contact our sales executive in Manila for further help.
E: nikki.sunga@mrdcsoftware.com