The need to replace Quantum as a tool for processing market research crosstabs has been gathering pace over the years. Quantum still rates highly in terms of being good at producing crosstabs using a scripting language, but modern data processing needs have moved on significantly since Quantum’s heyday. There are few alternatives
You have successfully collected your survey data but the sample you have ended up with is not representative. “Should I weight my survey data?”, you might ask yourself. You might have 60% males and 40% females whereas you know you want a 50-50 split. The question you have to ask yourself is “is it OK to weight my survey data?”
There are only a handful of software programs that serve the market research and insights business so that users can produce cross-tabulations (or crosstabs as they are often called) using a powerful scripting language – Quantum, MRDCL, and Merlin are three of a small bunch, although MRDCL is the only one actively and continuously developed in recent years.
If you are handling a market research project that is being conducted in more than one country, you are not only likely to encounter language issues and dealing with many stakeholders, but the issue of managing data is probably an important consideration.
There are two types of hierarchical data encountered in market research. These are respondent-based hierarchies and data-based hierarchies. In practice, they are analysed similarly, but, more importantly, they need software capable of analysing hierarchically structured data.
If you type the title of this blog into ChatGPT, it will rightly tell you that the cost of software to handle your surveys may vary from a few hundred dollars to many thousands per year. With so many survey processing platforms available, choosing the one that meets your budget and gives you what you need at the right price is important.
One of the most widely used software packages in the market research and insights business is SPSS. Whether you love or hate it, most research agencies and most research or marketing departments of businesses worldwide will use SPSS.
MRDCL users are so used to runs completing in seconds that it sometimes comes as a surprise when a run takes several minutes or even hours to run. So, let’s look at the five things that will make your MRDCL runs faster because, in our experience, most long run times can be reduced hugely.
There are an increasing number of ways to report market research data. Some take little effort, while others need careful consideration before undertaking. This is not an exhaustive list but illustrates the wide range of options available.
Like a lot of computer-based tasks, data analysis and tabulations from market research surveys can be easy in many cases, but exponentially more time-consuming when things become more complex…
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MRDC Software has been supplying software for market research since 1992. It is known around the world for its leading tabulation software, MRDCL, but has expanded its portfolio of products to have productivity-focused software for data collection, data analysis, reporting and dashboards.
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