My company is both of a user of several software packages and a vendor of software packages. Whilst I have worked in the marketing and market research sectors for many years, I think this 7 Step Software Evaluation Approach works in any market. Carrying out effective software evaluations is important so that good business decisions are made.
If you are looking for market research survey software, you might wonder how to start your search. I decided to explore the home pages of 61 survey software suppliers and check for the presence of 34 keywords.
There are an increasing number of ways to report market research data. Some take little effort, while others need careful consideration before undertaking. This is not an exhaustive list but illustrates the wide range of options available.
Like a lot of computer-based tasks, data analysis and tabulations from market research surveys can be easy in many cases, but exponentially more time-consuming when things become more complex…
Online surveys may have made conducting surveys easier, but survey analysis and reporting have undoubtedly become more complex. The reason? There is more choice about how researchers deliver findings and, consequently, buyers of research expect more flexibility. Resolve Premium, which we released early in 2021, offers a new alternative to the possibilities available.
As leading market research software suppliers, we have noticed an increased demand by research buyers to access their survey data in recent years. This demand is not new. Back in the 1980s, Quanvert allowed researchers to produce crosstabulations from surveys quickly and easily.
Market research software is in some ways no different from other software, but you are likely to need and understand detailed features for survey data collection, analysis and reporting. These detailed requirements mean that you will want to care about productivity, best practices and, often, learning the full scope of any software product.
Switching your main tabulation software platform from Quantum to MRDCL is not an easy decision, even when there may be 101 compelling reasons. There is likely to be a concern about moving projects, particularly large or complex ones.
The real question is: ‘Is Resolve a unique survey analysis tool?’ Every market research software supplier wants to claim that its software is unique. Indeed, almost every business wants to claim that their product or service is unique. Of course, they rarely are unique. However, I am going to claim that Resolve is unique, and there are four BIG reasons. But, first, my claim.
It’s very easy to set up a system for data analysis and processing and never change it. As a company, one of the things we like to do once a year is to question how we do everything. This covers everything we can think of – how new sales leads are handled, how we manage purchase invoices and expenses, what each customer might think of us, how impactful our software developments are, etc