Every software package has problems or could be better. MRDCL is no exception. This will be true if you use MRDCL, Merlin, Quantum, Dimensions, or any tabulation scripting system. As a specialist software package for survey data processing professionals, it will likely present users with difficulties. So, what are the biggest problems you will encounter using MRDCL?
Triple-S was the first step in market research in the early 1990s to make surveys easily transportable from one platform to another. Triple-S was arguably ahead of its time. Thirty years later, transferring data from one platform to another becomes increasingly important each year. More clients want access to their data, and research agencies need to provide data access in different forms. And, of course, this needs to come cheaply, quickly and easily. So, how does QPSMR fit into this modern need?
If you want to produce crosstabs (or tables) from surveys, the software choices include QPSMR, Q-Research, Wincross, Tabx, mTab, SPSS, MarketSight, SurveyMonkey, Qualtrics and many more. This guide focuses on menu-driven/graphical user interface (GUI) products and evaluates what these nine products offer, exploring their focus and strengths.
I am often asked what is the best software for cross tabulations, tables, crosstabs or whatever you call them. There is a huge choice of products ranging from high end products like MRDCL, Merlin, Quantum down to some free basic tools – and not forgetting Excel. But, QPSMR is a serious contender, but is it the best fit for you?
Resolve is a new crosstabulation and charting product for market researchers and clients to analyse and report market research data. At first sight, this might seem like nothing new…
In some ways, market research data processing has not changed in years. As an industry, we collect data, clean the data, analyse the data and deliver it in some form to clients.
Target weighting is a technique used in market research to scale a sample of respondents to a known or desired target or population. For example, you may have 40% males and 60% females but want 50% of both males and females. MRDC Software can provide you with a free working model in Excel to calculate the weights you need to apply and check your resultant effective sample size.
I remember in 1995 or thereabouts reading a prediction that proved to be wrong. The prediction was that, within five years, scripting market research analysis would be dead. Here we are in 2020, and complex or high volume market research…
We are frequently asked by potential clients whether QPSMR Insight or MRDCL is the most suitable product for their needs…
If you type ‘survey software’ into Google, you will be presented several alternatives – for example, Qualtrics, QuestionPro, SmartSurvey, SoGoSurvey, SurveyGizmo, SurveyMonkey, SurveyPlanet and SurveySparrow.