Market research software is in some ways no different from other software, but you are likely to need and understand detailed features for survey data collection, analysis and reporting. These detailed requirements mean that you will want to care about productivity, best practices and, often, learning the full scope of any software product.
Switching your main tabulation software platform from Quantum to MRDCL is not an easy decision, even when there may be 101 compelling reasons. There is likely to be a concern about moving projects, particularly large or complex ones.
The real question is: ‘Is Resolve a unique survey analysis tool?’ Every market research software supplier wants to claim that its software is unique. Indeed, almost every business wants to claim that their product or service is unique. Of course, they rarely are unique. However, I am going to claim that Resolve is unique, and there are four BIG reasons. But, first, my claim.
It’s very easy to set up a system for data analysis and processing and never change it. As a company, one of the things we like to do once a year is to question how we do everything. This covers everything we can think of – how new sales leads are handled, how we manage purchase invoices and expenses, what each customer might think of us, how impactful our software developments are, etc
Every software package has problems or could be better. MRDCL is no exception. This will be true if you use MRDCL, Merlin, Quantum, Dimensions, or any tabulation scripting system. As a specialist software package for survey data processing professionals, it will likely present users with difficulties. So, what are the biggest problems you will encounter using MRDCL?
Triple-S was the first step in market research in the early 1990s to make surveys easily transportable from one platform to another. Triple-S was arguably ahead of its time. Thirty years later, transferring data from one platform to another becomes increasingly important each year. More clients want access to their data, and research agencies need to provide data access in different forms. And, of course, this needs to come cheaply, quickly and easily. So, how does QPSMR fit into this modern need?
If you want to produce crosstabs (or tables) from surveys, the software choices include QPSMR, Q-Research, Wincross, Tabx, mTab, SPSS, MarketSight, SurveyMonkey, Qualtrics and many more. This guide focuses on menu-driven/graphical user interface (GUI) products and evaluates what these nine products offer, exploring their focus and strengths.
I am often asked what is the best software for cross tabulations, tables, crosstabs or whatever you call them. There is a huge choice of products ranging from high end products like MRDCL, Merlin, Quantum down to some free basic tools – and not forgetting Excel. But, QPSMR is a serious contender, but is it the best fit for you?
Resolve is a new crosstabulation and charting product for market researchers and clients to analyse and report market research data. At first sight, this might seem like nothing new…
In some ways, market research data processing has not changed in years. As an industry, we collect data, clean the data, analyse the data and deliver it in some form to clients.